Before we delve into the core of the topic, let’s talk about Call of Duty. Yeah, that first-person shooter video game set in a war zone. In the game, you try to strategize and find ways to get the upper hand over your opponents. You are also equipped with all the necessary tools and weapons so that you can ensure victory at all costs.
Business these days is no different than a war zone. The competition is heavy. Everyone is trying to innovate, bring something new to the table to wow their customers, and reign as long as they can. Since we live in the age of technology, there is often something revolutionary to level up.
For instance, just as how new weaponry is introduced to armed forces so that they can up their game, analytics tools such as Woopra and Mixpanel assist businesses in efficiently monitoring the perfect metrics. They also help collect the right data required to evaluate the success rate by which businesses would be better able to know their areas of achievements and improvements.
Yet, you wouldn’t want every weapon there is to be stacked in your catalog. Sometimes you need to choose the option that is the most convenient for you and go ahead with it by putting your trust. As corny as it may sound, it’s the truth. There is nothing in between and this gives rise to the debate of Woopra vs Mixpanel.
Both of them has a substantial stand in the industry, both have their respective pros and cons, and individually, they have their own stack of users. But the question is, which one would be better for you? It’s like choosing the best Pokémon, isn’t it? You never know who’s going to join you in the long run. It could be Bulbasaur, Charmander, Squirtle, or it may very well be, Pikachu. Here, however, we will discuss the positives and negatives of both the analytics tool.
Let’s begin with Mixpanel. Its thrilling story began in 2009, when Suhail Doshi and his co-founder, Tim Trefren, left college and got accepted into Y Combinator. The reason Mixpanel’s story is labelled ‘thrilling’ is that Doshi and Trefren did the unexpected by raising venture capital in the time of the Great Recession. Since then, Mixpanel has been used by 30 per cent of businesses pertaining to Fortune 100 SaaS companies. So, what’s all the thrill about?
Mixpanel comes with a myriad of benefits. It helps in keeping a record of certain events. Such as, it will provide you with an elaborate report of what the user is doing on every individual page. That includes all their activities, big or small, including scrolling, button clicks, and navigation.
Other than the rudimentary aspects, Mixpanel happens to have this awesome feature that enables you to allocate specific IDs to every individual user. When they are assigned their unique IDs, you can then check up on them over several websites. This allows you to have a better perspective of your users and afterward, you might be able to make decisions that better cater to their preferences.
Furthermore, premium users of Mixpanel have an extra advantage. They can directly interact with their users. Depending on how they are making use of your product, you can communicate with individuals and even groups by sending messages. That’s another step in getting to know your users better.
Nonetheless, Mixpanel has some certain drawbacks. First off, it prevents attribution tracking, meaning you won’t be able to figure out the actual source of your users. You won’t be able to assess your site in the backdrop of the overall web. This would cause you to miss out on the origin of your users. If you’d known where they have arrived from, you would have been able to understand your stronger areas.
Earlier we were speaking of the premium version Mixpanel with that nice benefit of communicating with users. It’s cool, alright, but it comes with a great cost of $89 every month. That’s not so cool when we think about it. Even tracking your users comes with a limitation. Every month, you can only oversee 1,000 users. One more user then you need to scurry through your wallet.
Last but not the least, Mixpanel is a bit complicated. But if you’re patient enough to understand all its features, then you’re all set. If you’re not willing to invest all the hard work and of course, time then perhaps, you might want to look into Woopra.
Founded in 2008 by Elie Khoury, Jad Younan, and former CEO, John Pozadzides, Woopra is a web analytics tool that performs as a great support to teams that concern sales, marketing, and product development. Despite the differences, if there’s one thing Woopra shares with Mixpanel is that they both hail from California. That’s about it, really.
Unlike Mixpanel, however, Woopra comes with an automation module that utilizes the current stack to prompt user actions. Once the users fit in with specified criteria, they are allowed to make a direct API call (the call you make to a server by using APIs) to any available third-party service.
What’s wonderful about Woopra is that they allow businesses to comprehensively envision the entire user experience. Businesses would know beforehand about the pain points and the segments, which might appeal to the users. This comes to great advantage as it helps in streamlining the user journey.
Woopra can be handy for businesses that always look for instant impact. Since it works in real-time, it allows them to immediately track down users who are hovering on their site at that very moment. It even provides information on where they originally arrived from and what they are particularly interested in.
To put the cherry on top, Woopra is easy to use. Both technical and non-technical teams can make use of Woopra. They no longer need to depend on a data scientist.
Its premium version is EXPENSIVE!
Guess, the capital letters explain it. It’s actually far more expensive than Mixpanel. Although the premium version covers 1 million actions every month, the cost is $349.
Clearly, in the debate of Woopra vs Mixpanel, Woopra comes with certain benefits in comparison to Mixpanel. Especially, if you consider the user-friendly trait. But then you also need to keep your finance in check. In that case, Woopra might give you a hard time.
So, depending on your convenience, the success of your business, and most importantly, the relationship with your customers, choose what’s best for you. Good thing is, the options are out there and it’s up to you to make the most fitting decision.
Incrementality in marketing represents the impact of specific activities on desired outcomes. Check out this article to see how it works.
To make the best marketing decision, you must understand Cost Per Mille (CPM). This article explains everything you need to know about it!