Yet, another battle to resolve. This time is all about finding the right artillery to make the most out of your salesmanship. But what happens when your firearm options are nearly on the same par? Guess, in that case, you make your choice as a soldier.
That’s what this article is all about. Both Pattern and Shopify are the best in the business. Each of the platforms provides you with the window of opportunities to better explore your salesmanship. Yet, you must choose which one is more relevant for you.
Remember when Ryan Reynolds said, “Please don't make this suit green or animated”? In case you didn’t, here’s a brief background story. Actor Ryan Reynolds starred in the 2011 DC film, Green Lantern, which didn’t really perform well upon its release. So, when Deadpool came out in 2016, it opened to a burst of laughter especially when Ryan Reynolds mocked his own fiasco.
But that doesn’t make Green Lantern a bad superhero character nor does it make Deadpool any better. Of course, the latter is brutally sarcastic. We have to give him that. Anyway, the point we are trying to make here is that in this insightful discussion of Pattern vs Shopify, you need to figure out which works best for you and which does not. Now, without further adieu, let’s initiate the battle of the bests.
Pattern by Etsy was launched in 2017 to allow sellers to have unique websites for their brands. Having a website not only gives your business the exposure it deserves but also, elevates your brand identity.
In a post-pandemic world, having a website is quintessential. In contrast to the mask-free days, today your website not only needs to be present but actively present. Pattern helps you interact with your customers, comprehensively understand about their preferences and their outlook toward your products, and also provides you with a set of tools that would take your salesmanship to the next level.
However, to fully use Pattern to its maximum advantage, you need to be an Etsy seller at first. And although Pattern is a by-product of Etsy, you are on your own with it. It’s up to you to generate your set of traffic. Come up with an effective advertising strategy and get your selling game rolling.
Now that you have a rundown on Pattern, let’s look at its pros and cons.
To begin with, you are bereft of the complication of having to incorporate third-party payment procedures. You won’t even need to undergo the perplexing process of integrating a shipping label software. You simply relish the exact payment method used in Etsy. Having a similar payment and order fulfillment process would make you wonder if Etsy has been your guardian angel all along. The seller’s Gandalf, per se!
To begin with, it’s simple. Before you jumped into Pattern, you might already have an Etsy account, where you previously sold all your products. With Pattern, you have all the products moved from Etsy to your standalone marketplace. Meaning, you don’t have to go through the complicated procedure of having to handle two marketplaces at a time.
Although Pattern is introduced by Etsy but unlike the Etsy marketplace, they ensure you get all the credit as a hardworking and creative seller. For instance, the domain you would just mention your brand’s name. Such as, deadpoolsellscheeseburgers.com and not etsy.com/shop/deadpoolsellscheeseburgers/; you get all the independence you have been looking for since your first day as a seller!
Last but not the least, the most fascinating thing about Pattern is that you get two for one! First, your previous Etsy store, where you may have already established a loyal base of customers, and second, your Pattern store, where the same loyal customers and hopefully, new ones would come to take a peek and if you do it right, they would surely join the force in no time.
Uhm, thanks to Etsy, and their overt-Etsy-ness, Pattern can make your customers a bit annoyed at the entire process. As it happens, whenever a customer on Pattern clicks the Buy Now button, they are magically taken to the great kingdom of Etsy, where they must obey Lord Etsy by opening an Etsy account.
To make matters worse, the checkout pages of Etsy are nearly similar to that of Pattern’s. It’s as if Etsy ensured they had their presence everywhere, even on lands far far away like Sauron, the Dark Lord of Mordor.
Alright, maybe that’s too harsh a statement. But when their fees keep going up, there’s little you can do then be bitter about it. Remember that website we spoke about? deadpoolsellscheeseburgers.com?
Well, it comes with a cost of $15 per month, of course, you get to use it for free for 30 days prior to that. And this $15, unfortunately, does not take into account a custom domain name. You need to get one yourself otherwise get ready to have the name “Etsy” added to deadpoolsellscheeseburgers.com.
Founded by Tobias Lütke, Daniel Weinand, and Scott Lake, Shopify originated in Ottawa, Ontario in the year, 2006. What Shopify does is it offers sellers this wonderful opportunity to initiate, grow, and orchestrate their own business. Shopify makes these sellers their own boss, the chance they had always been on the lookout for.
They did the unexpected by revolutionizing the e-commerce landscape. During the lockdown, when all hell broke loose for nearly all the businesses, Shopify witnessed a staggering 71% increase in online businesses developed on their platform.
They are big. They are huge. They are gargantuan. They offer a multitude of payment methods and welcome 130 languages. Shopify also allows you to sell innumerable products unless they are illegal. Other than that, you have all the freedom there is.
With Shopify, there is no stopping. You can start small and gradually, grow into something more prominent. As the road keeps going on and on, you would also able to integrate more fascinating features. The options are never-ending and if you are well determined to do something memorable, the fun never stops at Shopify.
Who wouldn’t want their stores to look as they envision it to look? Thankfully, Shopify enables sellers with plenty of customization options. You can decorate it the way you like and allow your customers to clearly see your vision.
In the long term, Shopify is great for branding. Why? Because you can customize your store appearance to reflect the look and feel of your brand. A strong identity creates a total customer experience and makes people remember your store.
Well, one of the reasons click perfectly with Pattern. Shopify is expensive and this might not be feasible for up-and-coming sellers.
Another reason, Shopify doesn’t give you the exposure. You need to do it yourself, sadly. Would have been great if they did but oh, well. Additionally, some common mistakes on Shopify can slow down your growth.
Although it may seem like Shopify is most raved about but you got to agree, Etsy comes with their own perks. After all, it’s not an accident that more than 4 million sellers happen to sell to an approximate 81 million customers. On the other hand, Shopify is ever-growing and don’t intend to stop. And somehow, in the debate of Pattern vs Shopify, both of them falls short when it comes to cost.
Nonetheless, both of them are the best but since your capital is on the line, understand the pros and cons and make the decision that works best for your business.
Incrementality in marketing represents the impact of specific activities on desired outcomes. Check out this article to see how it works.
To make the best marketing decision, you must understand Cost Per Mille (CPM). This article explains everything you need to know about it!