Facebook is constantly changing its algorithms every year, and in each year, advertisers find a big gap between paid reach and organic reach. Organic reach seems to be drastically declining, making it the average business very hard to reach its target audience.
No matter what ad strategy you're following, what matters is what you got out of your campaigns and how you measure them at the end of the day. Most importantly, your conversion rates per ads are the most important of them all. What are conversion rates? Conversion rates are when the average browser of your target audience finally becomes a buying customer.
For many, conversions are meant to be buying customers. But that's not all there's to it. For having a successful conversion, you must have to be influencing the customers to drive more actions on your ads. Everything goes through a proper process, and conversion ads are no different. A good conversion rate defines the best measures of success and defines good ROI.
This is the era of COVID, and online businesses that took the proper steps are booming. To see your online business flourish, you have to keep track of your conversion rates rather than just blindly boosting ads without a goal. That's equal to throwing money in the dirt, hoping a money tree will flourish someday out of nowhere.
So, keeping the end goal in mind, which is good conversion rates. Here are 5 things to keep in mind before you go set your first conversion ad:
Whether you want your customers to take action from your ad to your messenger, guide them through the purchasing process, or want your customers to take proper steps from the landing page, you have to set that goal first. You can not just go with whatever works mindsets keeping conversion in mind whether the conversion is designed explicitly for a landing page or through messaging. It has to be visible and prominent from the caption, visual, and the copy.
Create separate goals with separate adsets for better results. Don't combine into a single one of them, or that would be a no goal and no ROI situation.
Keeping a crisp, strong and straightforward copy that ads value to your product and visual is always going to give you a headstart. This is a must for any online advertising.
Never give facebook too small of an audience as a broad audience works better for reaching good results. You will find an option of "Target Expansion" when creating an ad. Wehn selects that Facebook will find more users similar to those you have specified in the key interests. Not just that, it also increases reach more people at the lowest cost per conversion.
In addition to that, you can also create custom audiences and lookalike audiences if you have facebook pixel integrated with your website. These are the best ways to acquire customers that are more relevant to your existing user base.
Your visual creates first impressions, and that's why it's very important to make your visual stand out. It is said that it takes 2.6 seconds for the average user to settle on key visual areas. So, you know how important it is to create a good visual. A good visual will have the below elements:
If you're still feeling lost and want experts to guide you with their tools and resources. Sites like Madgicx, Revealbot & Markopolo.ai helps users through specific campaigns with their experts and user flow. People don't feel lost, as they have capable experts ready to help them through their campaign journey. You will know what's working and what's not for your ads at the end of the journey.
Digital Marketing has come a long way since ten years ago. It's not the same, and it's going to evolve more as it's ever-changing. It's pretty normal to get overloaded with information and not see where to start. What matters is to keep track of your main goals like conversion rates and key analytics that will help you with your business's overall growth. Markopolo.ai specializes in all of them, and we will be more than happy to reach the goal you envisioned for your online business. Sign up today and see the results yourself.
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