One of the hardest calls a business owner has to make is choosing a campaign objective for their brand. The campaign objective becomes the epicenter of everything that comes after - every ad, every post, etc, is based around this call.
But how do you decide which approach will benefit your business the best? We’ve put together a list of x things to consider to make this choice easier for you.
Brand awareness is how well people know your brand and the emotions and images they associate with it. Brand awareness-centric strategies focus on developing brand image, attracting new website visitors, expanding social media following. The goal is to attract a new audience and make them aware of its existence. According to Editor’s Choice, presenting a brand consistently across all platforms can increase revenue by up to 23%.
Sales Generation or Lead Generation centric strategies focus on attracting interested clients and converting them into paying customers. A report from HubSpot showed that 61% of marketers consider generating leads to be their biggest challenge. So it is something that should be prioritized early on.
As the entrepreneur, you will have to make this call yourself, but you know better than anyone what your brand’s goals and objectives are.
Choosing your campaign objective should be based on your brand’s goals, preferences, audience type, business type, and many other factors. If you can pick the correct strategy that aligns with your brand objectives, there is no doubt that your digital marketing will bring you higher ROI, Conversion Rates, and Click-Through Rates. So, choose wisely!
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