Facebook Business Manager was created to assist business owners in managing and organizing their Facebook pages and commercial accounts.
Marketers can use Business Manager to link their Facebook marketing activities throughout their company and with external partners.
Facebook business Manager is a free tool that allows businesses and organizations to easily manage any form of business on Facebook. With Facebook business manager you can:
Facebook business manager lets you manage:
You can control all of your Facebook marketing activity through Facebook business manager. It also gives you statistics and data on your activities to help you optimize your campaign.
You can easily distribute roles in business manager which helps in distributing the work perfectly. You can assign different roles in Facebook's business manager and give them access to data and responsibilities that suit their roles. This not only helps you to keep your business organized but also clarifies what and how you want your employees to do the work.
If you own multiple business pages, Facebook's business you manager will let you manage them all from the dashboard. You don't have to go to each page and manage each account.
Using Business Manager has made it easy to collaborate with agencies. Many businesses hire other agencies to help them with their marketing. You can add them as “partners” to your account and provide them the access they need for working. You also have the authority to remove them any time if needed.
Facebook’s business manager uses a two layer access system. You can add co-workers to your Business Manager at the first level. Second, to allow access to your assets, using task-based permissions.
You can assign two types of access,
It also has advanced option for financial roles,
After adding people to Business Manager, you can go to Business settings and grant them access to your company's assets. You can grant specific task access to each person and asset. You can grant permission to your employees to create ads, but not to publish them. Each asset's tasks are divided into two groups:
If you are working with any other agencies and you need to add them to your business manager or grant them access to your assets you can add them as partners. After you have added them as your partner you can assign them any of the roles mentioned above.
Only admins are allowed to do this. Follow the steps given below to add people to your business manager.
An invite will be sent to the person via email.
For this first you must add the person to your business manager. After that,
After you've added a partner, go to the left navigation and select Partners to discover what partners have access to your assets. From there you can remove any permission if needed.
A perfect collaboration between the team members can lead to an efficient working strategy while on Facebook business manager. we hope this article helps you understand the roles perfectly and how to assign them, be sure to check out our other blogs on Facebook business manager!
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