Facebook Business Manager: All You Need to Know

Asif Mahmud

By 

Asif Mahmud

Published 

May 1, 2022

Facebook Business Manager: All You Need to Know

Table of Contents:

  1. Facebook Business Manager: What Functions Does It Perform?
  2. Facebook Business Manager: Is This for Everyone?
  3. How Do I Get Started with Facebook Business Manager?
  1. Get the Best Out of Your Business Manager Account

If the marketing strategy of your business involves Facebook marketing, then having a Facebook Business Manager account is a must. The platform is a blessing for anyone who are looking grow their business through Facebook advertisement.

With Facebook Business Manager, collaborating for Facebook advertisement in a professional setting becomes much more effective. The bottom line is simple: if your business requires Facebook advertising campaigns, you need to use Facebook Business Manager.

However, if you are not familiar at all with the platform, no need to worry. We’ve got you covered with this article, where we discuss the platform in detail. From creating an account to utilizing Facebook Business Manager to its full extent – we will talk about everything you need to know about the platform. So, let’s get going!

Facebook Business Manager: What Functions Does It Perform?

Again, there’s nothing to be worried about if you’re not familiar with the functionalities of Facebook Business Manager. That’s why we are here!

Facebook Business Manager is a free tool with which you can manage the activities of your business’s Facebook account. You’ll be able to handle your Facebook pages, ad accounts etc. At the same time, you’ll be able to monitor and collaborate with the people who are in charge of these pages and accounts. Facebook Business Manager ensures that everything related to your business’s Facebook activities falls under one single, easy-to-use, free platform.

Facebook Business Manager also ensures your privacy. Your personal account will not be affiliated with your business account in any way at all. So, there’s one major concern taken care of!

This is a wonderful platform to use specifically due to its services that allow you to operate and monitor multiple accounts and pages at the same time. The main advantage is on the separate aspect of the pages and accounts that the platform provides.

Let’s assume one of your pages or accounts get banned, temporarily or permanently. In normal circumstances, you’d be worried about all your pages and ad accounts as they are generally connected. However, with the help of Facebook Business Manager, that is no longer an issue. The level of separation spares you the extra headache of worrying about the problematic situation for all of your pages and accounts.

Facebook Business Manager: Is This for Everyone?

Yes, and no.

Basically, everyone will find some sort of use out of Facebook Business Manager. After all, it is a platform that provides fascinating operating and monitoring functions.

However, whether you need this or not is another discussion. If you run a small business with not a shedload of activities involved, using Facebook Business Manager may not be something you absolutely require. You will benefit from it, of course, but it won’t be a must.

On the flipside, if you own a business where you have one or multiple teams of people who are in charge of your Facebook advertisement efforts, or if you work with businesses that run and manage your advertisements and page – then using Facebook Business Manager is a must. The platform is for those who have to monitor multiple sets of marketing activities in Facebook for a number of pages and accounts.

How Do I Get Started with Facebook Business Manager?

Don’t worry, the process is thankfully not difficult at all. And we are here to walk you through every single step!

Step 1: Setting Up Your Facebook Business Manager Account

Obviously, if you’re looking to create your Facebook Business Manager account, it’s fair to assume that you already have a Facebook business page ready. By any chance, if you don’t have a business page, then you’ll have to create one in order to avail the functions of the Facebook Business Manager account.

Now, once you’re ready with your Facebook business page, you’ll need to go to the Facebook Business Manager page. Once you’re there, you’ll need to click the “Create Account” option at the top right-hand corner. Once you click on the option, you’ll be asked to fill out some basic information. You’ll have to put in your business name, your own name, business email address etc. Once you’re done, you can click “Next”.

In the next stage, you’ll need to put in some additional and more relevant information about your business. If you’re done with that, press “Submit”. Thereafter, you’ll receive a confirmation email. Open the mail, press the “Confirm Now” option. And now, you own a Facebook Business Manager account and are ready to enter its world of functionalities.

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Step 2: Linking Your Facebook Pages to Your Account

Now that you have your Facebook Business Manager account, it’s time to link the pages that you want to operate to your account. Go through the pages that you manage from Facebook and Instagram and decide the ones you want to operate from the Facebook Business Manager account.

Firstly, you’ll need to go to your profile settings. Then, go the the “Business Assets” section. Once you’re there, you can simply toggle into the Ad Accounts view. Once you’re there, click Add Assets.

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Now, on the dashboard of your account, you’ll find the options “Add Page” and “Create Page”. If you’re the admin of an existing page that you want to link to your Business Manager account, then press “Add Page”. There, you’ll have to enter the link to the page, and the process will be done.

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If you’re not the admin and are in charge of managing the page of a client or another business, you’ll have to send a request to the ones who are and they’ll have to approve. Go to the “Pages” options and click “Add”. There, click on the “Request Access to a Page” option, and choose the page you’re looking for.

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Once the pages are linked, you’ll be able to monitor the performances of your page through various metrics that Facebook provides. You can use these insights to evaluate your existing strategy and plan ahead.

Step 3: Linking the Ad Accounts to Your Business Manager Account

A major use of Facebook Business Manager is running Facebook ads through it. Availing this option is pretty straightforward. Find the “Add Ad Account” option, click on it, and enter your ad account ID. In case you don’t have an existing ad account, you also have the option to create one.

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Step 4: Adding Users to the Account

Facebook Business Manager is an excellent collaborative platform, so obviously it’s important to know how exactly to add people to collaborate with them. Thankfully, the process is quite easy and simple.

Go to your “Business Settings” option. There, you’ll find another option named “People”. Next, click on “Add”. Now all you have to do is to put in the email addresses of the people you want as users. Another great aspect of it is that you can assign roles for the users – and set restrictions accordingly as well.

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Get the Best Out of Your Business Manager Account

Facebook Business Manager is an amazing platform that enhances your Facebook marketing efforts exponentially. So, make sure that you’re making the best out of the platform. Explore the options available and choose what suits your business the best.

We hope our article helped you. Best of luck!

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