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If you’re an ecommerce owner, chances are high that you’ve searched around for finding “growth hacks” to speed up the growth of your business. The fact that you’re reading this article is proof of how sought-after growth hacks are.
Driving growth or accelerating it isn’t an easy task – it requires a lot of well-thought-out strategies and planning. However, there are some simple strategies that should come as a given, but doesn’t; and knowing them will definitely help you grow your business.
Doing the simple things right is a key aspect to consider when it comes to growing your business. Our growth hacks consist of a lot of simple, straightforward, easy to implement, and at times even obvious steps that will help you drive your growth rapidly. So, sit tight, and go through the 10 growth tips that you can follow to grow your ecommerce business.
If you’re not familiar with it already, FOMO is the abbreviation of fear of missing out. And while it may seem very astounding at first to consider that it’s possible to incite FOMO among ecommerce customers, in truth, it’s easily achievable. For achieving this, you must ensure that you display social proof through the point of contact to the customers.
For example, you can have a little pop-up where it’ll say that Mr. X has just bought product Y from Texas. You must also focus on showing the readers that others are buying products from your store. Inclusion of exclusive offers, limited time deals, discounts etc. can also be highly effective since that will make the customers think that they will miss out if they don’t act fast.
Let’s say you wanna buy something online. You search Google for the product, find a link that suits your target, click it, and wait. And wait. And wait.
Long loading time for websites are one of the worst things that an ecommerce business can possess. So, if you’re website loading speed is not up to the mark, then take care of it. ASAP.
Guest posts are a wonderful way of acquiring new customers. The posts in your blog will mostly be read by your loyal customers. However, if you want to tap into the markets of other similar customers, guest posting can be highly effective.
Find blogs that align with the products that you want to sell. Reach out to them and ask them if they would be interested in letting you provide a guest post in their blog. However, it’s extremely important that your guest post isn’t too promotional – in fact, it’s best if you don’t promote your business in the post. Try to create a helpful or informative post for your guest post, and link your blog somewhere in the post so that customers can come around your blog as well.
Let’s assume you’re in a bookstore, in search of a book to gift someone. You don’t have a lot of idea about which books are the best. So, what do you rely on? Reviews, and word-of-mouth, is available, right?
Social proof is an extremely important aspect for the growth of your business. Let your customers see that your business is recommended by experts, celebrities (celebrity endorsement is always a handy idea), and users – everyone. Show the ratings that your ecommerce business has generated.
Let’s face it – when it comes to competition, customers will always remember the sellers who care. That’s where your tactic comes in.
Make the customer journey for anyone who visits your store unique. Send them a personalized handwritten thank you card. Yes, it does sound tedious – but with the help of tools such as Thankbot, you can stand out as a store that cares.
If you expect anyone to make purchases from your website, then the top menu is of utmost priority. Throughout the entire customer journey from start to finish, customers use your top menu. So, it’s essential that you optimize your top menu to ensure your customers get the best possible experience. You can use tools like Google Optimize or Optimizely to run the tests.
Your customer may have entered your ecommerce site to buy only one product, and may well leave with only one product. However, it never hurts to offer some options to the customers, does it?
Make the best use of complementary offers of almost every point-of-contact – the product page, cart page, the checkout page etc. It’s an excellent way to get your sales up. You can also use tools such as Bold Upsell to set up your cross-selling and upselling strategies.
Among all the new visitors your website receives, of all your new visitors, just 2% get converted. So, that leaves an incredible 98% visitors who leave your website without buying anything. How would you like to convince a tiny portion of those 98% to buy some products, or at least give them something to think about?
Exit-intent pop-ups are created for exactly that purpose. The visitors who will look to leave your website before buying anything will receive a pop-up, where you’ll decide to put some sort of offer or discount to persuade them to buy your products.
Referral programs have existed for a long time, and it’s easy to see why. With referral programs, your customers will do your job for you. They will bring more customers for you given the proper incentives. Referral programs can do wonders, and are definitely something you should consider looking into.
If you believe that your job is done when your customer buys a product from you, then you’re not doing your ecommerce business right. You have to try to use the buyer to get word out – to make more people aware of your service. Inviting and incentivizing the buyer to share order confirmations on social media can be a great way of letting more people know of your service.
So, here you go! We really hope these 10 tips come in handy in your growth targets for your ecommerce. If you’re looking for more in-depth content, don’t forget to visit our blog.
We hope your ecommerce experiences a massive boom with the help of these tactics. All the best!
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