What started off as a simple social networking website, has now become an essential tool for growing your business. Building up brand awareness, selling products, generating leads- you can do it all with Facebook, as it lets you run Ad campaigns using Facebook's Ad Manager. You get to segment Facebook users by interest, demographics, behaviors, and more, which makes reaching your target audience a lot easier.
In this article, we will be guiding you through all the steps needed to set up your Facebook ad account and start advertising.
Before setting up an ad account, one has to set up something called a Facebook Business Manager account. Facebook Business Manager is a website owned by Facebook which works as a tool that you can use to manage Facebook and Instagram advertising activities and business assets. Also, you get to keep your personal activities and business activities separate.
Now, you have only just opened your Facebook Business Manager account. A few more things to do now before you're all set up with creating your ad account and can start advertising.
From the settings of your business manager account, you can grant access to team members and partners who will need account access.
Go to the Users tab, click on People, invite them by searching them by name, ID, or email address. From here, you can grant appropriate access according to their level in your organization and send invites. To learn about Facebook Business Manager roles in detail, click here.
Adding a second admin(a trusted employee for example) soon after creating your business manager account is something you should do as a safety measure. That way if you were to accidentally lock yourself out or remove yourself from the account, you will have someone else to grant you access.
It might not seem necessary, but this happens more often than you may think! Granting this person admin-level access when sending an invite should do the trick.
Next step is adding your business' Facebook page to the business manager account.
You need to be an admin of your Business's Facebook page if you want to link it to the business manager account. If you don't have admin access you can request one of the admins to grant you this access.
Once that's done, head over to the business manager account, click on Pages and simply paste the URL of your business’s Facebook page into the “Add a Facebook Page” pop-up. Your page is now added to the business manager account.
You will need to add payment methods before you can start setting up an ad account.
Scroll down on the left-hand navigation bar to the Payment Methods tab. Select Add Payment Method, then fill out the required Credit/Debit card information fields(cardholder Name, card number, expiration date, security code etc.).
Now you are ready to create an ad account for your business!
Successfully completing the above steps, you will have your Ad account ready and all set to run ads for your business on Facebook.
Now that you have your Ad account all set, you can launch and manage your ads using Facebook Ads Manager. You can create Facebook ad campaigns, manage bids, select target audiences, optimize campaigns, do performance monitoring, perform A/B tests- all using the Ads manager tool.
Head over to the Facebook Business Manager and select the square icon on the top left. Here you will see the Ads Manager. You can create your ad campaigns from here. The basic steps needed to do this are-
Creating an effective social media marketing and advertising strategy for your business is no easy task. Lots of factors need to be considered as the audience's attention span has become a lot shorter. Reaching your target audience and meeting your social media marketing goals requires you to be at the top of your game.
Hopefully this article provides you with the guideline and technical knowledge you need to get started with Facebook Ads. But if you don't have the time to do all these or don't want to spend the resources to bring in a team to handle it- Markopolo.ai is for you.
Markopolo will automate your whole campaign while providing you with valuable insights and strategies. Not only that, Markopolo can generate copies and Ad creatives for you as well. Visit Markopolo.ai to find out how it can help you meet your goals.
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