Content Curation: The Best Practices to Grow Your Business

Asif Mahmud

By 

Asif Mahmud

Published 

May 15, 2022

Content Curation: The Best Practices to Grow Your Business

Table of Contents

  1. Content Curation: What Is It, And Why Do I Need It?
  2. Content Curation: The Tips and Tricks to Follow
  3. The Best Tools for Content Curation

We all know content is important. But exactly how important is it? Let’s take a look at some stats from a 2019 survey to get an understanding:

  • 73% of respondents go through 3-7 pieces of content before talking to a salesperson
  • 68% of respondents stated that B2B vendors should organize content by issues/pain points

Yes, that’s how important content is to customers. And if your content is not curated thoroughly and properly, you’ll definitely lag behind your competition.

Creating lots of content can be a way forward, that’s true. However, that’s not always possible to do, and a lot of times the number of content increases sacrificing the quality of content. That’s exactly why producing curated content is even more important, especially due to the fact that your content is being judged by your potential clients. If your content is not good enough, it’s highly likely that you’re losing out on potential customers.

So, how do you curate content? What are the things to keep in mind? Are there tools you can use?

Don’t worry, that’s what we are here to answer.

In this article, we’ll take you through the benefits of content curation, the ways you can curate your content, and the best tools you can use for content curation. So, let’s give it a go!

Someone penning down content strategy

Content Curation: What Is It, And Why Do I Need It?

If you run a business and if you have a blog for that, I think you already know how tough it is to produce quality content regularly for a sustainable amount of time. Very few businesses are capable of keeping that quality up, but it’s simply not feasible to sustain for all. That’s where curated content come into play.

The idea of content curation is quite simple: you collect content that are great and share them, adding your own perspectives as well if possible. The content must be intriguing, and must add value as well. Curating content solves a lot of problems for you and your audience.

Leads to Network Building

When you share any content of someone else, you establish a relationship. This can lead to possible collaborations as well. That’s why it’s important to acknowledge whose work you’re sharing.

Not Letting Gaps Appear in Your Content Calendar

Running out of content won’t be an issue if you can curate content regularly and properly. Regularly publishing content is of utmost importance if you want to stay on top.

Showcasing Your Business as Something that Adds Value

Adding value to people is crucial for positive word-of-mouth. If you’re regularly sharing content that add value to people’s lives, then you’re establishing your business as some sort of a difference-maker. That comes in extremely handy.

Content Curation: The Tips and Tricks to Follow

Now to the main part. What are the practices that you should conform to if you want to succeed in your content curation strategy? Well, let us suggest some crucial things to keep in mind.

Be Relevant

Sharing content for sharing’s sake is one of the worst things you can do, and yet a plethora of businesses end up doing so. If you don’t know who your audiences are, and what they want, then there’s absolutely no point of sharing random content. Your page or website should not be full of random content – that will reduce the value of your business significantly.

The first step is to properly understand who you’re aiming to attract, who your audiences are. Then, you need to analyze what they may want, need, and expect. And only then can you look for content to share that meet the criteria.

Don’t Forget the Significance of Proper Scheduling

What?! Even curated content need to be scheduled? Oh yes they do.

We have already established that curated content cannot be random. Now we need to learn that their timing cannot be random as well. You need to look at your content calendar to see where gaps may come in, and you also need to figure out if particular days call for some special type of content. Yes, content curation needs serious scheduling too.

Give Credit and Build Relationships

One of the primary goals of content curation is building networks. And to do that successfully, the first step is to give proper credit to your sources. If you share something without acknowledging the source properly, then it’s a massive opportunity lost. Moreover, it makes your business look bad.

Give credit to your sources. Build relationships along the way. Satisfy your audience while creating new relationships – that’s how you pave the way to a successful content curation strategy.

Provide Insights: Don’t Just Share a Content, Add Something to It

Just sharing a content and adding nothing useful to it simply comes off as lazy. That’s not how you should curate content. Always make sure you’re adding your own insights to it, so that people understand that the content has been shared for a reason.

The Best Tools for Content Curation

Let’s face it, if we can make something easier with the help of a tool, why shouldn’t we? Yes, there are some excellent tools available for curating content. We’ll be discussing three such tools that you can find handy.

Google News Alerts

The best tool to get started with content curation.

If you’re just starting out, then going for Google News Alert can be the perfect idea for you. You can make a list of topics that your audience may be interested in, go to Google Alerts, and then turn on notifications for it. You’ll get regular emails whenever something regarding that topic comes up – thus reducing your efforts significantly.

Elink.io

With Elink.io, you can save links whenever you want and also collect information from various places. You can easily create engaging and intriguing content with the help of the tool, with more than 30 templates that you can use to make the posts more interesting.

Pocket

Pocket allows you to store your numerous content in a very organized manner. With Pocket, you can easily collect content that will be saved for you to get through later at your convenience. Another plus side is that Pocket can integrate with 500+ applications. Notetaking apps such as Evernote can be used to keep everything in sync, which will come in very handy for content curation.

Content curation is definitely something you should make a habit of if you haven’t already. And with the help of this article, you’ll not only be aware of the practices to adopt, but also the tools you can use to increase efficiency. Be sure to follow the right strategy to get MAX reach with your content. So, no more waiting! Get started ASAP!

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