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Managing your ads perfectly will result in a successful ad campaign. Figuring out where your ads are suitable and effective is an important part of managing ads. Because, where you advertise can have a great impact on your campaign.
Facebook ad placements is a process that lets you decide where your Facebook ads will appear. Usually the default option in the settings is automation but it might not always be the best choice. The automation process can put your ads somewhere that may be inappropriate or not suitable for your business.
If you are new with targeting or don't have access to adept automation platforms like Markopolo.ai, you need to know more about ad placements. This article will help you navigate your way through the best practices of Facebook ad placements.
By managing where your ads will appear it becomes easier to get to your target audience. You can aim straight for your goal and avoid all the unnecessary hassle depending on your ad format and objective.
With Facebook ad placements you can also block websites and platforms. If you're advertising in Facebook audience network then your ad might appear in any of third-party websites and apps Facebook uses. You can block inappropriate websites and maintain your business’s standards.
The location of your ads can impact your cost and click through rate because different platforms charge different amounts of money for each ad and the audience engagement can vary too. So, it’s a very good way to manage your campaigns within budget too!
Facebook lets you manage your ads in these following platforms and places:
With Facebook you can choose any of the placements mentioned below. But all options might not be available for mobile or desktop.
Instagram is a very popular platform for advertising but unlike Facebook it has only two types of placements.
For Facebook messenger placements you have three choices.
Audience Network is a network that allows publishers to advertise on third-party sites in addition to Facebook. The network serves both an in-app and off-app advertising platform for a variety of mobile apps.
To successfully manage your ad placements first you can take the automation process for a spin. This will give you ideas on which places generate more traffic, which platform is more cost effective and efficient at the same time and what your audience responds to the most.
Now that you have an idea on what you're targeting and where you want your ads to be it's time to switch to manual mode. It's good to make a block list for the websites that don't seem appropriate for your business. And always keep track of how your ads are doing. Keep an eye out for statistics too.
By understanding the Facebook ad placements better you can minimize your cost and reach out to your target audience in the best possible way. So be sure to optimize your placements and enjoy robust growth!
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