In the world of digital marketing, there’s no denying the fact that digital media ads hold an extremely crucial position. People are spending a higher time on screen than ever before right now. In such a scenario, there’s no doubt that retargeting becomes a prime focus, especially when there is social media involved.
Despite the recent drop in Meta stocks, Facebook remains the highest used social media platform in the world, and the second-highest used among adults in the US. On the other hand, AdRoll is one of the best retargeting tools available. With its uniquely advanced retargeting features, AdRoll truly has specialized in retargeting.
However, which platform should you choose for your business?
To save you the trouble, we have come up with an in-depth discussion on the specific utilities of each platform. After going through the curated details, you’ll be able to make your own decision. So, let’s give it a go!
An e-commerce marketing platform that provides you with an all-in-one comprehensive marketing solution, AdRoll offers a wide range of options that businesses can utilize for their growth. AdRoll does specialize in retargeting with its exceptional machine learning analytics, advanced features, and access to a broader pool of websites. It can reach websites that are inaccessible to Google. With AdRoll, you can reach your customers in every part of the world.
AdRoll also has a lot of marketing solutions available for your use. You can utilize email campaigns, UTM tracking, consent management etc., through AdRoll. You'll find different types of online advertisement options with AdRoll as well.
As stated before, Facebook still is, by and large, the most used social media platform in the world. With Facebook Ads, you will be able to launch advertisements across two highly popular social media platforms – Facebook and Instagram. You can also run ads across a number of mobile apps.
The great side of Facebook Ads is that Facebook collects data of each user. If you can utilize the data properly, your ads will reach very specific individuals. Your retargeting will be curated, customized, and personalized – for the people who Facebook has identified as having an interest in similar content or product. You can opt for different types of ads, and use custom audiences to delve into the depths of customer demographics to target more specifically.
One of the most crucial sides of any type of marketing campaign – if not the most crucial one – is the financial viability of the campaign. If you are looking to use any platform for your marketing endeavors, the pricing is of utmost importance. So, let’s take a look at the difference in pricing between AdRoll and Facebook Ads.
AdRoll does not use the PPC (pay-per-click) pricing model used by Google Ads. Instead, it uses a dynamic pricing model. AdRoll uses a CPM model when it comes to retargeting. For every 1000 impressions on your advertisement, you'll have to pay a set amount. With AdRoll, you can decide what to spend in each individual campaign, thanks to AdRoll’s ROAS Calculator.
If you are looking to utilize AdRoll’s marketing solutions, you will have the option to select a free or a paid plan. The free plan obviously won’t have all the features. Among the two paid plans, the Essential Plan costs $9 per month, while the Pro Plan costs $19 every month.
Facebook Ads provides a more flexible option for you. You can choose to walk down a similar pathway to AdRoll by choosing the CPM model, and you can also go for CPC, the pricing model Google Ads uses. On average, you have to spend $7.20 for every 1000 impressions if you’re using Facebook Ads if you go for the CPM model. If you opt for the CPC (cost per click) model, then the cost is around $0.97 for each click.
You will get to set your budget for each campaign, and your campaign will end when the last date arrives, or when your budget is up. Of course, you’ll have to choose the model and parameters fit for you based on the type of customers you’re targeting, the goals you want to attain etc.
Both AdRoll and Facebook Ads have a wide array of features that they are ready to provide. Let's take a look at what they offer as well as what they specialize in.
The biggest advantage of using Facebook Ads is its reach. With Facebook Ads, you can reach the people who use either Facebook or Instagram. The sheer number of users is incredible, and thus, the possibilities are infinite. Facebook Ads is also able to use the individual data of each user for your advantage. Your retargeting campaign will be more curated and well-directed.
Facebook Ads allows you to reach audiences who are already knowledgeable about you. You can also personalize ads for each individual. With the help of Facebook Ads, you can also ensure loyal customers keep coming back. If your business does not need activity across platforms other than Facebook and Instagram, choosing Facebook Ads might give you a more customized edge.
AdRoll is an exceptional tool for retargeting. With access to 98% of the internet (and access to sites that even Google doesn’t have access to), AdRoll offers a broader range for you to target. With exceptional options such as customer segmentation, geo-targeting etc., AdRoll truly is arguably the most well-rounded retargeting platform available.
AdRoll also is an all-in-one marketing solution. Its use of machine learning can be highly effective for your marketing campaigns. AdRoll also provides an incredibly helpful analytics dashboard that you can use to come up with better strategies. If fit properly, AdRoll can definitely be the ultimate marketing tool for you.
The answer is simple: choose the one that meets your requirements. If you are in need of a platform that will handle all your campaigns on all social media and other platforms, AdRoll might just be the better option. However, if you're looking for specialize in Facebook and Instagram, maybe Facebook Ads is the platform for you.
Take into account the pricing and your own requirements, and we are sure you’ll find the platform that is the best fit for you. All the best!
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