6 Tips for Scaling Your e-commerce Business



May 17, 2022

6 Tips for Scaling Your e-commerce Business

Nowadays, starting an e-commerce business is very easy, and anyone can do it with just a little effort and time. But, what matters most is when you have to scale your e-commerce business in the long run. Without proper growth, you will be just another e-commerce business among thousands of similar e-commerce businesses out there. You need to have a long-term strategy and reasonable goals for your e-commerce business to scale.

E-commerce sales have been growing with each passing year. Especially in the covid area, e-commerce businesses have been booming. In Bangladesh, the e-commerce market stands at $1.6 billion currently, and it is forecasted to double $3 billion by the end of 2023.

Running an e-commerce business isn't easy, but you can quickly increase your online sales and presence with just a few tips. Here are a few ways you can start your business.

1. Google Shopping Ads

Google Shopping Campaigns are one of the best ways to promote your products and reach your core audience. You can prominently advertise your products that will pop up on the search results, especially when people are searching for something related to your product. How does this work? You upload a master spreadsheet that describes your products' key attributes to Google Merchant Center, connect your merchant center account to your google ads, and Google will automatically generate ads for your products whenever a user searches a relevant query. Easy as that, and it is simplifying your efforts into a seamless scaling factor for your business.

2. Instagram Shop

Scaling your business, especially an e-commerce business, requires you to gradually be aware of multiple platforms to increase your social presence progressively. You can not just open a website, upload your products, and hope for the customers to drop in automatically out of nowhere and buy your products. Instagram is a fantastic platform to open your shop. Though Google Shopping is an excellent way to get your products out there, an Instagram shop is as good as a platform to get your products out there. You set up a business profile on Instagram, upload your product catalog, then you will be eligible to tag your products in your organic and story posts. Your target audience will have it easier to navigate your products, and it will be within their reach as well. They can click on the product they are interested in, which will redirect to its corresponding website for them to browse and purchase.

3. Remarketing Techniques

When you run Google Shopping Conversion Ads, not all clicks immediately lead to a complete conversion. Don't worry you apart from the conversions, the rest of the clicks are not wasted. The people who visited your website that didn't lead to purchase can remarket to them through Google Display Ads. You will get conversions from a returning customer; the ads will attract more potential customers as well.

4. Referral Marketing

Referral marketing is one of the best ways to enlist trust in your brand. Think it this way, if you ever heard of a brand's name from a salesman, you'd plain ignore or maybe listen a few bits and forget right away, but on the other hand, if you hear a brand from your close peers and friends, you will immediately look into it and maybe even go as far as to purchase the product. Why? Because you trust your friends and peers. Doesn't get as simple as that.

5. Pop Ads

You can boost your digital marketing strategy with a popup ad sponsored on another side. It might be costly depending on where you want to advertise, and it might not seem like it's effective in hindsight, but popup ads are one of the best ways to get your brand name out there or generate traffic if you're running an offer or a conversion campaign with discounts. Pop Ads are one of the best ways to experiment.

5. Automating tools

Like google shopping cart, you can automate your ads through various sites. Sites like Markpolo.ai, for example, increase the reach of Shopify owners via their platform and automation technology. It's an excellent way to increase your overall reach through Google, Instagram & Facebook. Markopolo.ai takes care of all the platform advertising through their seamless user flow integrated into their platform.

Scale your e-commerce business slowly

The bottom line is, no e-commerce business can succeed without applying a full-funnel strategy. You have to slowly invest through each phase and not try everything simultaneously and plan thoroughly, and your e-commerce business will be booming in no time.

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