Being an entrepreneur is a tough job. You have to build a product that solves a problem, find a way to make money from it, grow your company and hire the right team. The digital marketing industry is a fast-paced arena that you are not expected to stay up to date on. However, you can not be so naive as to believe that you don't need to know anything! Here are 5 things you need to know about digital marketing as an entrepreneur.
Mobile search has surpassed desktop use. In the US alone, 96% of people own a cellphone. Google’s latest algorithm update made us all very aware that our websites need to be designed in a mobile-friendly format. If you ignore this and wait, you are risking your business. The number of smartphone users is forecasted to grow exponentially in the years to come. It has already surpassed 3 billion people worldwide. If you want to succeed as a digital entrepreneur, you need to make sure that your website is mobile-friendly and includes features for mobile users. You’re missing out on half or more of your leads and potential customers if you don't optimize your website for mobile devices. Even the ones you attract on a desktop, you lose as soon as they find out that you're not mobile optimized.
Search engine optimization is your ticket to success when it comes to marketing your product or service. It doesn't matter how successful you are—you need SEO! Contrary to what you may think, the buzz around SEO is still alive. It's not going anywhere anytime soon, and if you want to get ahead of the competition, it's time to start looking into it.
Marshall Simmonds, the lead SEO consultant, spoke at a conference in 2014 about the importance of SEO. He clearly stated that it should never be considered a project and should instead be treated as a long-term goal. The most important factor to keep in mind is that you need SEO. It doesn't matter what you post, or how often you post, every page deserves optimization. If you want leads, you need to beef up your SEO. It's as simple as that.
Years ago, digital entrepreneurs were obsessed with paid ads. This was the digital marketing solution to all. However, the hype is diminishing and today, PPC has a smaller impact than before. You still need to remember that digital marketing is more than just setting up PPC ads, but also all the other things you can do with it. Digital marketing is a lot more than just putting keywords on your website. You need to realize that if you want your website to be ranked on the first page, you'll need to pay Google to post it on their network.
If you're considering dropping your Google Ads account, reconsider – it's the best thing for business. It’s a small part of what it means to sell online though, so make sure not to neglect other marketing elements.
The personal data you need right now is more important than ever before. It's not just about selling products to customers or shipping them their orders. You need it to get in touch with them and communicate directly with their needs. It's important for you to understand your customers and what they need. You need the data for your analytics to track their actions and figure out what they expect of you, and you need it for email marketing and personalization.
Digital Marketing is always changing. One day, it's all about popups. The next, it's all about stories that disappear after 24 hours. But today, it's all about live streaming.
We're living in a digital age, where people rely more than ever before on live streaming and influencers to get their message out. With that change in mind, you may want to consider how your marketing strategy will need to adapt. This is especially true since the pandemic began. Artists have had their concerts streamed live, people have had their birthdays live on a stream, and influencers have helped more businesses.
The online world is constantly changing, and it's tough to keep up with everything. That's why we're here - to make your life easier! Check out Markopolo.ai and their ai focused marketing automation will surely change a lot of businesses. As a digital entrepreneur, you must make sure to meet the current demands on the market & Markopolo.ai is here to ensure that.
Incrementality in marketing represents the impact of specific activities on desired outcomes. Check out this article to see how it works.
To make the best marketing decision, you must understand Cost Per Mille (CPM). This article explains everything you need to know about it!