When thinking of AI most people imagine smart robots destroying humanity or some controlling evil menace taking over the world. As much as movies and TV shows like The Terminator and Black Mirror want you to believe that, it’s not the case. In reality, we’ve been using AI in our day-to-day lives while trying to pick a movie or a song, ordering an Uber, and even blocking spam messages and emails.
AI had a great impact on Marketing in recent years. With more and more people opting into digital marketing, competition is fierce. To keep up in this ever-dynamic and competitive world, marketers have harnessed the power of AI to their advantage. We’ve compiled the list of the top 5 myths about AI Marketing.
One of the biggest fears among marketers is that AI will replace them. While AI can be greatly helpful to marketing it can't beat humans at being human. A big part of marketing is generating content that is relatable and creative, both things at which humans excel. It’s not only algorithms and optimization that go behind campaigns, there needs to be a sense of empathy and connection to the audience that AI can't always correctly predict, sometimes marketers need to follow their gut.
Incorporating AI Tools or Services in your marketing campaign can free up your time to polish your skills, focus on the creative side and boost productivity. AI isn’t capable of replicating human emotions, which are an integral part of marketing. In fact, 80% of tech and business leaders believe that AI will create more jobs in the near future.
Some marketers have the perception that AI is a one-and-done concept. They have the idea that if they find the right algorithm, it will solve all their marketing concerns, and AI will run their campaigns. According to Forbes, picking the right algorithm might be only 20% of the solution.
Much of the work done by AI is often focusing on cleansing and representing data the right way, figuring out how to frame a problem, and fine-tuning meta parameters that are important to getting results.
While investing in AI is a good idea it’s best not to hope for miracles that it will turn your marketing around in a day. It will certainly help with boosting conversion rates and click-through rates, but you have to be patient too.
You’re not building an AI, you’re subscribing to one from a SaaS vendor. This means that you get to reap the benefits of the technology without having to have a full background on the subject. Most AI-Based Services such as Salesforce, Buffer, Markopolo.ai are easy to maneuver and have both written and video guides on their websites. All you need to do is log in, put in your details, goals, campaign ideas, etc and the AI will do the work for you. It can generate and even schedule content for multiple social media platforms.
Most SaaS vendors are responsible for securing their platform which gives users access to routine bug fixes and regular updates, so no need to be concerned about having to do these manual tasks yourself.
Certain business owners think that if they incorporate AI, it will work its magic spell on the marketing strategies and no one has to lift a finger. They tend to think the AI will be an excuse for unproductivity. It’s quite the contrary, 54% of executives say AI solutions implemented in their businesses have increased productivity.
AI isn’t a one-stop solution in marketing, it’s more of a booster. When your marketing team doesn’t have to spend hours on researching, generating content with SEO, micromanaging social platforms; they’re left with a lot of time to improve and upgrade existing strategies, perfect upcoming launches, and put effort into building relationships with your audience. The ability to focus on these overlooked aspects of digital marketing is what will set you apart from your competitors and put you ahead of the curve.
Big corporations have been using AI in their marketing for a while but a big number of new and small companies are jumping on the bandwagon. In 2019, startups using AI received more than $7.4 billion in funding.
More and more people are getting used to AI Marketing trends and prefer them. 63% of customers prefer to communicate with a chatbot rather than another person when contacting a business. Some even rely on targeted ads to stay up to date on their interests.
To survive in the sea of competition, small businesses need to stay in trend and embrace the preferences of their audience in their marketing journey. If you’re unsure about implementing AI, most AI Marketing tools have either a free version or a 30 day trial period that you can check out before deciding to invest.
Like any other emerging trend, there are a lot of myths and misconceptions surrounding AI. It’s a good idea to look beyond them. AI has proven itself as a powerful tool in the digital marketing world. It has made marketing faster, more accessible and at the same time allowed it to be as creative as possible. Integrating AI into your marketing will help boost click-through rates, conversion rates, and ROI.
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