Do you remember what life was like before the internet? No, right? That’s because, for a long time, we have settled in this platform called Facebook. Here, we made friends, we lost friends, and some of us even found business success and ways to make our craft reach out to most people.
As for the latter two, this all comes down to one thing. How are we implementing our social media strategies? Especially, when Facebook is always changing, trying one thing or the other. Metaverse, being the recent one. In this article, we will discuss 10 up-to-date Facebook stats that matter to marketers in making their business a well-known success.
By this year (2022, that is), Facebook has 2.91 billion monthly active users. It’s a staggering 6.2% leap from the previous year’s 2.74 billion monthly users. And even that as well was a 12% jump from the year before that, which is 2019. Facebook is the global party you can’t miss out on. Everyone is there and that’s what is important to Marketers.
In the previous segment, we mentioned Facebook has 2.91 billion active monthly users, right? Well, these 2.91 billion users are equivalent to 36.8% of the world’s existing 7.9 billion people (that data being from November 2021). Since currently, there are 4.6 billion internet users, it’s no surprise that 58.8% out of them has Facebook accounts. This only makes Facebook ever so important to marketers.
Every month, 3.59 billion users out of 4.6 of them are active on at least one Meta platform such as Instagram, Messenger, WhatsApp, and the umbrella app, Facebook. Having 77% of online users active on one such platform suggests something very important to Marketers and evidently, they always keep their watch on these meta platforms.
Last year, in 2021, Facebook generated an outstanding revenue of $117 billion USD. This is a great 36% jump from the devastating year, 2020. As Facebook acquires most of its revenue from adverts, this year, the total earnings of the social media platform summed to $114.93 billion USD. Now, if we look back at history, Facebook was able to earn $5.08 billion USD in 2012. So, in the past 10 years, Facebook’s yearly revenue accelerated by 2,203%. And that’s a remarkable feat to catch every marketer’s attention.
Fact that Facebook is the 7th most essential brand in the whole wide world makes it only apparent that marketers will try to focus their strategies here. Although Facebook may not be in the top position, which is taken by Apple with an approximate brand value of $263.4 billion USD, it still follows other tech giants such as Google, Amazon, and Walmart to mark its place in the 7th position in the year 2021. Of course, it didn’t seize its position empty-handed, it has an impressive brand value of $81.5 billion.
The future is not bleak. It is intelligent. While it may sound corny to most readers, marketers who are constantly researching take this very seriously. They want to keep up with the trends to sustain the relevance of their brands. For 10 long years, Mark Zuckerberg had been conducting comprehensive research on artificial intelligence.
A couple of months ago, in October 2021, he announced that Facebook has rebranded into Meta (which happens to be the parent company of Facebook, WhatsApp, and Instagram combined). In the words of Zuckerberg, the purpose of the rebrand is to make the entire organization “meta-first” and not “Facebook-first” so next time, when you think of social media, you got to think “meta”.
Every day, more than 1 billion Stories get shared across meta apps, including Facebook, Instagram, and WhatsApp. The aim of every marketer is to make their brands reachable to as many people as possible. Since there is a growing habit for posting stories with 62% of social media users stating they will use this format more and more in the future, it’s only evident that Marketers will proper use of this.
Naturally, this is one of the important Facebook stats that matter to marketers to make it their go-to social media platforms to market their products. There are 79% of monthly users active on Facebook on a daily basis and this stat has always been perpetual throughout the years 2020 and 2021, further solidifying the marketer’s strategies.
Audiences under the age of 25 prefer Instagram over anything else. Still, it’s a part of Facebook. But there is a separate loyal base just for Facebook alone. They are as follows: Age range 25 to 34 makes up 15.9% male online users while the age range of 35 to 44 of the same gender makes up 17.7%. As for the female users, there are 15.7% belonging to the age range of 35 to 44 while the age range 45 to 54 covers up 18%.
In 2022, entire America’s population has reached 332 million. This implies 54% of Americans own a Facebook account and as surprising as it may be, there are infants too. With them aside, 69% of Americans who are over 18 are active on Facebook along with 77% of people in the age range of 30 to 49. On the contrary, Canada takes the top position with 79% of people over the age of 15, that is, if converted equal to 27,242,400 online users who have migrated and made social media their second home.
So, what are you waiting for? Start advertising on Facebook to grow your business fast and efficiently. You can always rely on Markopolo.ai for the best digital marketing automation and achieve success with ease.
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